14:57 mer 8 settembre
Portfolio
BERTOLLI - La Bruschetteria
BlogOrdina per:
A
POP dislpay
Packaging & structural design, POP dislpay
Corporate & graphic design, Packaging & structural design
Packaging & structural design
Packaging & structural design
Packaging & structural design
B
Packaging & structural design
Packaging & structural design, Web project
Packaging & structural design
MAGGIORE IMPATTO SUL LINEARE
Per la linea di salse La Bruschetteria di Bertolli, Advance ha creato questa "camicia", raggiungendo i tre obiettivi del brief: incrementare la visibilità a scaffale, veicolare con efficacia il buono sconto e non modificare la brand identity.
Si è scelta la strada di privilegiare l'impatto cromatico del buono sconto, volutamente non in sintonia con le colorazioni della linea.
LA BRUSCHETTERIA - GREATER IMPACT FOR THE LINE
Advance created a cluster for Bertolli’s La Bruschetteria line of sauces, achieving the three objectives of the brief: increasing visibility on the shelf, effectively promoting the discount coupon and not modifying the brand identity. The decision went to emphasizing the chromatic impact of the discount coupon, intentionally having it clash with the colours of the line.
Si è scelta la strada di privilegiare l'impatto cromatico del buono sconto, volutamente non in sintonia con le colorazioni della linea.
LA BRUSCHETTERIA - GREATER IMPACT FOR THE LINE
Advance created a cluster for Bertolli’s La Bruschetteria line of sauces, achieving the three objectives of the brief: increasing visibility on the shelf, effectively promoting the discount coupon and not modifying the brand identity. The decision went to emphasizing the chromatic impact of the discount coupon, intentionally having it clash with the colours of the line.
