Advance Brand Appeal works in the field of brand and packaging design. The Agency has developed a highly individual and innovative work method, which can be summarised in its pay-off: “brand appeal”, that is the attractiveness of a brand. This is the latest and most important objective of all our projects: we have to confer appeal to the brands of our client, which will give them that extra input needed to win the increasingly more competitive challenges encountered on today’s market. In order to achieve this, we start by focusing on emotion, as we are convinced that if we are capable of transforming the products of our clients into an experience for the buyer, a solid bond is magically created between the brand and the consumer, a bond which is not easily broken. The packaging, the marketing instrument “par excellence” if correctly designed, is capable of conveying these winning emotions.

The head offices are located in Crema, near Milano, 30 km from the Linate Airport .

ADVANCE is the Country Ambassador of the PDA, The Brand Design Association Of Europe